Maybe the Mafia needs a new business model. The old one hasn’t been working well of late. That seems a reasonable surmise after the mass arrests that had a huge chunk of the Gambino crime family — pardon us, a huge alleged chunk of the Gambino crime family — parading around in manacles the other day.
It is said that the mob prides itself on being a solid business, with diversified interests and assorted revenue streams. If so, organized crime is missing out on a scheme that has been an enormous cash cow for some other businesses.
There is a fortune to be made from selling naming rights to New York’s five Mafia families.
Why should sports teams be the only ones to turn a buck by putting their stadiums and arenas on the auction block? Citigroup, to cite one of many examples, is paying the Mets $20 million a year to have the ball club’s new stadium in Queens called Citi Field.
That’s small potatoes compared with revenue possibilities for the gilded Yankees, who say they have turned down offers of $50 million or more from an unnamed corporation wanting to slap its name on their new Bronx stadium.
In similar fashion, the mob could market itself to certain companies, most likely those in serious trouble themselves.
Imagine an outfit like Enron’s accounting firm, Arthur Andersen. It suffered a scandal-induced collapse. But while it struggled to stay alive, it might have done well to attach its name to a mob family. The way things were going, that kind of maneuver would have been a step up in class. And goodness knows the Mafia could use some new names. The existing ones are mustier than a “bada bing” tabloid headline.
Carlo Gambino has been dead for three decades, yet his name still graces (or disgraces) a crime group that has not lacked for famous latter-day leaders, men like Paul Castellano and John Gotti.
The same holds for the other families: Bonanno, Genovese, Luchese and Colombo, all named for men who died or faded away ages ago. The nomenclature dates to the early 1960s, with the exception of the gang once led by Joseph Colombo; his name supplanted that of Joseph Profaci in 1970. Still, that’s not exactly last week.
What gives with all this yesteryear? In any business, isn’t an occasional sprucing-up required?
In this regard, the mob is not much different from many corporations, said Thomas Reppetto, the author of “American Mafia: A History of Its Rise to Power” (Henry Holt & Company).
“Sears, Roebuck started out with two guys who were not running the company very long, but it’s still called Sears,” Mr. Reppetto said.
“I think, too, that it’s better to keep an established name,” he said. “It makes it appear more powerful when you say the family has been around a long time.”
A similar thought was offered by Mark Feldman, a director at BDO Consulting in Manhattan. He used to track organized crime for the United States attorney’s office in Brooklyn. “I don’t know for sure,” Mr. Feldman said, “but it would seem to me that a brand name means something even in criminal circles.”
Selwyn Raab, who used to report on the mob for this newspaper, says the five families’ labels really began with law enforcement agents, who saw it as a convenient way to distinguish one group from another.
“A guy in the Genovese family didn’t know he was in the Genovese family till he saw it in the newspapers,” said Mr. Raab, the author of “Five Families: The Rise, Decline and Resurgence of America’s Most Powerful Mafia Empires” (St. Martin’s Press). “All he knew was that he worked for Mike. He would say, ‘I’m with Mike,’ or ‘I’m with Al,’ or ‘I’m with Tony.’ ”
Even so, rebranding is not an entirely alien concept to the mob. Look at Joseph Massino, who was the Bonanno paterfamilias until he landed in prison a few years ago and started, as they say, singing to the feds. Mr. Massino appreciated what’s in a name.
“He wanted it to be known officially as the Massino family,” Mr. Raab said. “He had a little bit of, I guess, an ego. He’s gone now, too.”
Nobody said that selling naming rights to the mob would be easy. But opportunities abound, and are likely to continue regardless of last week’s “End of the Gambinos” headlines.
“The F.B.I. continues to use the same five names because it’s simple,” Mr. Raab said. “Also, for them it’s a good public relations ploy — that we wiped out the Gambino family. This is the third time in my lifetime that they’ve wiped out the Gambino family. They ought to call this Operation Lazarus.”
Thanks to Clyde Haberman
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Wednesday, February 13, 2008
Tuesday, February 12, 2008
Al Capone Inspired NASCAR?
New York prosecutors said Saturday that NASCAR's new racetrack on Staten Island was built by a construction company owned by Mafia members. They're big race fans. Al Capone always kept a body in the trunk to help him hold the road during hairpin turns. ;-)
Monday, February 11, 2008
Grand Theft Auto IV Trailer #3
The fourth installment of the popular Grand Theft Auto series by Rockstar features improved graphics, new features, and new gameplay. Players take on the role of Niko Bellic, a rough-around-the-edge chap from Eastern Europe. Niko has arrived in America, in Liberty City -- a land full of promise and opportunity. His cousin convinced him to emigrate, to join him in his mansion and life of luxury, but as soon as he steps off the boat, Niko discovers the truth about the American way. Still, the wealth, the comfort, the bliss of the good life, it all really is here ... And it's all for the taking.
GTA IV reinvents the series with a renewed version of Liberty City detailed to the last pothole and rooftop vent. There are now four boroughs to explore plus extra area outside of Liberty City proper. With the ability to climb obstacles, drive cars, steer boats and pilot helicopters, the world of GTA is more accessible than ever before.


GTA IV reinvents the series with a renewed version of Liberty City detailed to the last pothole and rooftop vent. There are now four boroughs to explore plus extra area outside of Liberty City proper. With the ability to climb obstacles, drive cars, steer boats and pilot helicopters, the world of GTA is more accessible than ever before.
Lefty Rosenthal is Enjoying South Beach
Game theorist Frank ''Lefty'' Rosenthal is the man Sports Illustrated crowned as the greatest living expert on sports handicapping.
But he's probably better known as the man actor Robert De Niro portrayed in the 1995 Martin Scorsese epic Casino, that also starred Sharon Stone and Joe Pesci.
Rosenthal ran four Las Vegas casinos owned by the Chicago mob back in the 1970s -- and is one of the few men ever to survive a car bombing.
Rosenthal, 78, now lives a quiet life of semi-retirement in South Beach, serving as a consultant for offshore online casinos. We asked him about Casino and the South Florida gambling scene.
Q: Actor Robert De Niro portrayed you in Casino as a character named Sam ''Ace'' Rothstein. Was there anything De Niro got wrong?
Bob De Niro studied the script and his character quite well. On execution, he was flawless. His director, imperfect.
Q: In one scene, there's a scene where your character orders security to crush the hand of a guy cheating at blackjack. How realistic is that?
A: Pretty much on target. The two bandits, using electronic signals, were not your ordinary thieves. They belonged to a rough and organized band of highly trained and professional pickpockets. They had raped the strip casinos over a period of time. . . . Hence, we played hardball, sending their entire crew a message.
Q: You've spent time at Seminole Hard Rock Hotel & Casino near Hollywood, which will debut baccarat and blackjack this summer. If you ran the casino, what would you do?
A: That's simple. Loose as a goose slots, returning at least 95 percent on every buck. They could go a shade higher, which would guarantee them a terrific handle.
Q: What are your favorite things to do as a South Beach resident?
A: Study and admire the Latina lovelies, with curves galore.
Thanks to Roberto Santiago
But he's probably better known as the man actor Robert De Niro portrayed in the 1995 Martin Scorsese epic Casino, that also starred Sharon Stone and Joe Pesci.
Rosenthal ran four Las Vegas casinos owned by the Chicago mob back in the 1970s -- and is one of the few men ever to survive a car bombing.
Rosenthal, 78, now lives a quiet life of semi-retirement in South Beach, serving as a consultant for offshore online casinos. We asked him about Casino and the South Florida gambling scene.
Q: Actor Robert De Niro portrayed you in Casino as a character named Sam ''Ace'' Rothstein. Was there anything De Niro got wrong?
Bob De Niro studied the script and his character quite well. On execution, he was flawless. His director, imperfect.
Q: In one scene, there's a scene where your character orders security to crush the hand of a guy cheating at blackjack. How realistic is that?
A: Pretty much on target. The two bandits, using electronic signals, were not your ordinary thieves. They belonged to a rough and organized band of highly trained and professional pickpockets. They had raped the strip casinos over a period of time. . . . Hence, we played hardball, sending their entire crew a message.
Q: You've spent time at Seminole Hard Rock Hotel & Casino near Hollywood, which will debut baccarat and blackjack this summer. If you ran the casino, what would you do?
A: That's simple. Loose as a goose slots, returning at least 95 percent on every buck. They could go a shade higher, which would guarantee them a terrific handle.
Q: What are your favorite things to do as a South Beach resident?
A: Study and admire the Latina lovelies, with curves galore.
Thanks to Roberto Santiago
The Sicilian Connection to the Gambino Crime Family
Nearly a century ago, NYPD Lt. Joseph Petrosino was shot dead in Sicily, spilling his blood near a statue of Giuseppe Garibaldi in Palermo, where he was on assignment investigating the backgrounds of New York City gangsters.
There is a small park named for Petrosino in lower Manhattan. The park is a few hundred yards north of FBI headquarters, where last week agents coordinated a series of raids with help from authorities in Sicily.
The arrests of dozens of mobsters - on charges that include murder, gambling, drug dealing and credit card fraud - produced one of the largest mob crackdowns in recent memory.
Among the 62 suspects arrested in the New York area was reputed Gambino capo Frank Cali, who was trying to help members of the Inzerillo crime family of Sicily return to Palermo. The Sicilian mobsters had been living in exile in Brooklyn for two decades.
Mark Feldman, former chief of the organized crime section for the Brooklyn U.S. attorney's office, said the Gambinos were not embarking on a humanitarian effort of repatriation. Their actions were rooted in money and family.
"There is an element of family connections, common business interests and mutual respect," said Feldman, now a consultant for BDO Consulting.
Cali not only shares an allegiance to the same outlaw code as the Inzerillos, he's related through marriage to Gambino associate Frank Inzerillo. He's also the brother-in-law of Gambino soldier and restaurateur Pietro (Tall Pete) Inzerillo.
A brief history lesson is in order.
Back in the 1980s, a brutal mob war raged in Sicily between crime families in Palermo and Corleone.
In the chilling words of Corleone chieftain Salvatore (Toto) Riina, who came to be known as "The Beast," the Inzerillos were to be wiped out. "Not even a seed of theirs must remain on the face of the Earth," he said.
At the end of the bloody war, the Inzerillos were granted a reprieve - they could save themselves if they fled Sicily.
"Because of the family link between Cali and the Inzerillos of Palermo, Sicily, the Inzerillos sought refuge in New York and the Gambino family," said Raffaele Grassi, chief of the organized crime section of the Italian National Police, who attended last week's press conference in Brooklyn announcing the massive roundup.
The Inzerillos have been angling to return to Sicily to fill a power vacuum created there by the capture of Corleone crime boss Bernardo Provenzano.
Provenzano, the boss of all bosses of the Sicilian Mafia, was arrested in 2006, ending his 43-year run as a fugitive.
Authorities in Italy said the Inzerillos believe they can return to Sicily despite their banishment two decades ago, in part because of connections they forged with the Gambinos in New York.
According to the Italian newspaper la Repubblica, some Inzerillos already have returned to the Passo di Rigano district of Palerrmo.
Usually, American and Sicilian mobsters cannot be made members of both crime families because they don't share all the same rules.
The differences date back more than century and are evidenced by the killing of Petrosino in 1909. It is not uncommon for ruthless Sicilian gangsters to attack cops and judges, but it's rare in New York.
Despite the differences between the families, an exception appears to have been made for Cali. The wealthy owner of food import-export businesses, he is alleged to be a member of the Sicilian Mafia as well.
"The bosses in Palermo speak of him [Cali] obsessively," la Repubblica reported.
Cali runs a lucrative import-export business in keeping with the American Mafia's evolution into sophisticated rackets like securities fraud, Internet gambling and porn and labor racketeering, authorities said. His Sicilian brothers still behave more like bandits and benefited from the Gambinos' business acumen.
"The American Mafia and the Sicilian Mafia are not the same, but there has always been a relationship built around drug trafficking," said Thomas Reppetto, author of "Bringing Down the Mob."
"The Sicilians have supplied the recruits and the drugs."
Their mutual interests explain why the FBI and Italian police are carefully monitoring the budding alliance between the Gambinos and Inzerillos.
Following the path forged by the brave Petrosino, there is a deputy superintendent from the Italian National Police embedded in the organized crime branch of the FBI's New York office and an FBI agent who splits his assignment between Rome and Palermo.
"We want to ascertain whether there are current connections between the Sicilian Mafia and the New York-based La Cosa Nostra and to thwart the establishment of ties that don't yet exist," said FBI spokesman James Margolin.
Thanks to John Marzulli
There is a small park named for Petrosino in lower Manhattan. The park is a few hundred yards north of FBI headquarters, where last week agents coordinated a series of raids with help from authorities in Sicily.
The arrests of dozens of mobsters - on charges that include murder, gambling, drug dealing and credit card fraud - produced one of the largest mob crackdowns in recent memory.
Among the 62 suspects arrested in the New York area was reputed Gambino capo Frank Cali, who was trying to help members of the Inzerillo crime family of Sicily return to Palermo. The Sicilian mobsters had been living in exile in Brooklyn for two decades.
Mark Feldman, former chief of the organized crime section for the Brooklyn U.S. attorney's office, said the Gambinos were not embarking on a humanitarian effort of repatriation. Their actions were rooted in money and family.
"There is an element of family connections, common business interests and mutual respect," said Feldman, now a consultant for BDO Consulting.
Cali not only shares an allegiance to the same outlaw code as the Inzerillos, he's related through marriage to Gambino associate Frank Inzerillo. He's also the brother-in-law of Gambino soldier and restaurateur Pietro (Tall Pete) Inzerillo.
A brief history lesson is in order.
Back in the 1980s, a brutal mob war raged in Sicily between crime families in Palermo and Corleone.
In the chilling words of Corleone chieftain Salvatore (Toto) Riina, who came to be known as "The Beast," the Inzerillos were to be wiped out. "Not even a seed of theirs must remain on the face of the Earth," he said.
At the end of the bloody war, the Inzerillos were granted a reprieve - they could save themselves if they fled Sicily.
"Because of the family link between Cali and the Inzerillos of Palermo, Sicily, the Inzerillos sought refuge in New York and the Gambino family," said Raffaele Grassi, chief of the organized crime section of the Italian National Police, who attended last week's press conference in Brooklyn announcing the massive roundup.
The Inzerillos have been angling to return to Sicily to fill a power vacuum created there by the capture of Corleone crime boss Bernardo Provenzano.
Provenzano, the boss of all bosses of the Sicilian Mafia, was arrested in 2006, ending his 43-year run as a fugitive.
Authorities in Italy said the Inzerillos believe they can return to Sicily despite their banishment two decades ago, in part because of connections they forged with the Gambinos in New York.
According to the Italian newspaper la Repubblica, some Inzerillos already have returned to the Passo di Rigano district of Palerrmo.
Usually, American and Sicilian mobsters cannot be made members of both crime families because they don't share all the same rules.
The differences date back more than century and are evidenced by the killing of Petrosino in 1909. It is not uncommon for ruthless Sicilian gangsters to attack cops and judges, but it's rare in New York.
Despite the differences between the families, an exception appears to have been made for Cali. The wealthy owner of food import-export businesses, he is alleged to be a member of the Sicilian Mafia as well.
"The bosses in Palermo speak of him [Cali] obsessively," la Repubblica reported.
Cali runs a lucrative import-export business in keeping with the American Mafia's evolution into sophisticated rackets like securities fraud, Internet gambling and porn and labor racketeering, authorities said. His Sicilian brothers still behave more like bandits and benefited from the Gambinos' business acumen.
"The American Mafia and the Sicilian Mafia are not the same, but there has always been a relationship built around drug trafficking," said Thomas Reppetto, author of "Bringing Down the Mob."
"The Sicilians have supplied the recruits and the drugs."
Their mutual interests explain why the FBI and Italian police are carefully monitoring the budding alliance between the Gambinos and Inzerillos.
Following the path forged by the brave Petrosino, there is a deputy superintendent from the Italian National Police embedded in the organized crime branch of the FBI's New York office and an FBI agent who splits his assignment between Rome and Palermo.
"We want to ascertain whether there are current connections between the Sicilian Mafia and the New York-based La Cosa Nostra and to thwart the establishment of ties that don't yet exist," said FBI spokesman James Margolin.
Thanks to John Marzulli
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